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Senest opdateret 3. februar

Af Philip Evans & Thoma S. Wurster

på forlaget Harvard Business School Press

ISBN: 0-87584-877-X

Kategorier: Engelsk, Erhverv, Faglitteratur, Kompetenceudvikling, Ledelse & Management, Organisation, Studiebøger, Øvrige

pris: 220 kr – stand: ★★★★★★

hardcover. Richness or reach? The trade-off used to be simple but absolute. Your business strategy could either focus on rich information - customised products and services tailored to a niche audience, or could reach out to a larger market, but with watered-down information, that sacrificed richness in favour of a broad, general appeal. This volume shows how to build new strategies that reflect a world where richness and reach go hand in hand, and explains how to make the most of the new forces shaping competitive advantage.