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Senest opdateret 4. februar

Introduction to Marketing Communications: An Integrated Approach

Af Burnett, John; Moriarty, Sandra

på forlaget Pearson College Div, 1997

pris: 185 kr – stand: ★★★

Sideantal: 569
Indbinding: Hardback
Stand: Very good
The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included. The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included

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