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   Senest opdateret 14. april

   Introduction to Marketing Communications: An Integrated Approach

   Af Burnett, John; Moriarty, Sandra

   på forlaget Pearson College Div, 1997

   pris: 195 kr – stand: ★★★

   Sideantal: 569
   Indbinding: Hardback
   Stand: Very good
   The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included. The goal is to present the wide range of communication messages and the sources that produce them and then show how they can be used for maximum efficiency through a coordinated planning process. This book focuses on the wide range of areas included

   
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