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Senest opdateret 22. juli

Af Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; Goodman, Malcolm; Hansen, Torben

fra 2016 på forlaget Pearson Education, 2016

pris: 415 kr – stand: ★★★

Sideantal: 976
Indbinding: Hardback, large format
Stand: Near fine
The classic Marketing Management is an undisputed global best-seller  an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial r. The classic Marketing Management is an undisputed global best-seller  an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial r