Senest opdateret 22. juli
fra 2016 på forlaget Pearson Education, 2016
pris: 415 kr – stand: ★★★
Sideantal: 976
Indbinding: Hardback, large format
Stand: Near fine
The classic Marketing Management is an undisputed global best-seller an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial r. The classic Marketing Management is an undisputed global best-seller an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial r
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