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   Senest opdateret 14. april

   Marketing Management. 3rd edition

   Af Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; Goodman, Malcolm; Hansen, Torben

   fra 2016 på forlaget Pearson Education, 2016

   pris: 415 kr – stand: ★★★

   Sideantal: 976
   Indbinding: Hardback, large format
   Stand: Near fine
   The classic Marketing Management is an undisputed global best-seller  an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial r. The classic Marketing Management is an undisputed global best-seller  an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial r

   
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