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Billede af bogen The Practice of Public Relations

Senest opdateret 20. oktober

The Practice of Public Relations

Af Fraser P. Seitel

9. udgave fra 2015 på forlaget Prentice Hall

ISBN: 0131020250

Kategori: Markedsføring

pris: 258 kr – stand: ★★★★★★

Vægt: 1263 gram

To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique hands-on approach that prompts readers to think critically about the field. Prepares readers to deal with a full range of situations and to arrive at effective, ethical solutions. Offers two new mini-chapters on Investor Relations and International Public Relations. Features new contemporary cases including Rudy Giuliani and 9/11, Gary Condit, Trent Lott, Microsoft public relations, and more. Presents new hypothetical cases including cases on speechwriting, Internet monitoring, and sex discrimination. Features new contemporary interviews with such public figures as Gov. Jesse Ventura, Rudy Giuliani PR Director Sunny Mindell, National Black Public Relations Association President Pat Tobin, and White House Press Secretary Ari Fleischer. Presents a greater inclusion of minority and female practitioners. Provides Suggested Readings and Suggested Book lists. A handy reference for public relations professionals/public affairs officers, marketing professionals, advertising professionals, and general managers.

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