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Billede af bogen  Consumer Behavior and Marketing Strategy - European Edition

Senest opdateret 19. august

Consumer Behavior and Marketing Strategy - European Edition

Af Klaus Grunert

fra 1999 på forlaget Mcgraw-hill Education

ISBN: 9780256225297

Kategorier: Psykologi, Lærerbøger, Studiebøger, Markedsføring, Europa, Faglitteratur

pris: 100 kr – stand: ★★★★

Vægt: 1370 gram

Paperback med noter/overstregninger. Drawing on the consumer research, this edition applies it to the marketing problems of European companies. It provides cognitive, behavioural and environmental approaches to the analysis of consumer behaviour. glossary, further reading, indexes

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