Senest opdateret 26. august
1. udgave fra 2008-03-13 på forlaget SAGE Publications Limited
Oplag: 2
ISBN: 14-1293-102-9
pris: 115 kr – stand: ★★★★★★
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Senest opdateret 26. august
1. udgave fra 2007-09-21 på forlaget John Wiley & Sons
ISBN: 07-8798-861-8
pris: 115 kr – stand: ★★★★★
After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.
Senest opdateret 26. august
3. udgave fra 2008 på forlaget Pearson Education
ISBN: 02-7371-681-6
pris: 120 kr – stand: ★★★★★
This text takes an organisational approach to managing information systems. It integrates the management of IS with central themes from organisational behaviour to strategy using a consistent 'interaction model' throughout
Senest opdateret 26. august
1. udgave fra 2011-03-10 på forlaget Oxford University Press, USA
ISBN: 01-9956-521-X
pris: 120 kr – stand: ★★★★★
Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.
Senest opdateret 26. august
1 . udgave fra 2009 på forlaget Pearson Education
ISBN: 02-7371-856-8
pris: 170 kr – stand: ★★★★
Inspired by the American ed. of same title.
Senest opdateret 26. august
4. udgave fra 2006 på forlaget Pearson Education
ISBN: 02-7370-642-X
pris: 120 kr – stand: ★★★★
Philip Wickham takes a novel approach to entrepreneurism, regarding the successful creation and management of new organisations as being, first and foremost, about making the right decisions.
Senest opdateret 26. august
1. udgave fra 2009-01-01 på forlaget Prentice Hall
ISBN: 02-7372-697-8
pris: 115 kr – stand: ★★★
Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate low-cost buzz via guerrilla and viral marketing.
Senest opdateret 26. august
18. udgave fra 2011-01-31 på forlaget McGraw-Hill/Irwin
ISBN: 00-7732-517-6
pris: 120 kr – stand: ★★★
Overview: The 18th edition of Crafting and Executing Strategy represents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. An attractive collection of 20 relevant, readable, and recent readings that amplify important topics in managing a company's strategy-making, strategy-executing process is included in this Concepts and Readings version to provide students with a taste of the literature of strategic management before tackling cases or simulation projects. Thompson 18e, your best case scenario!
Senest opdateret 26. august
6. udgave fra 2010 på forlaget Financial Times/Prentice Hall
ISBN: 02-7372-285-9
pris: 120 kr – stand: ★★★
This introductory text aims to provide a balance between conceptual issues surrounding the debate on human-resource management and more practical aspects. This edition features an updated section on Europe and a number of new case studies.
Senest opdateret 26. august
4. udgave fra 2010 på forlaget Pearson Education
Oplag: 1
ISBN: 02-7371-726-X
pris: 120 kr – stand: ★★★
Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.
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