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Senest opdateret 26. august

Af Michael R. Solomon

1. udgave fra 2009-01-01 på forlaget Prentice Hall

ISBN: 02-7372-697-8

pris: 115 kr – stand: ★★★

Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate low-cost buzz via guerrilla and viral marketing.