Se information om den valgte bog

Senest opdateret 5. marts

Af Peleg Top; Ilise Benun

fra 2008

pris: 160 kr – stand: ★★★★★★

Vægt: 400 gram

The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: - learn which marketing tools are most effective and how to use them - create a smart marketing plan that reflects your financial goals - plan small actionable steps to take in reaching those financial goals - determine who your ideal clients are and establish contact with them - turn that initial contact into a profitable relationship for both of you - talk to clients about money and the design process - without fear - figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.