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Billede af bogen Marketing Strategy and Competitive Positioning

Senest opdateret 5. september

Marketing Strategy and Competitive Positioning

Af Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

5. udgave fra 2011 på forlaget Financial Times/Prentice Hall

ISBN: 02-7374-093-8

pris: 60 kr – stand: ★★★★★★

Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised. Få overstregninger.

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