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Senest opdateret 29. juni

Af Chris Zook

fra 2012

pris: 175 kr

Sideantal: 270
Indbinding: Hardback with d/j
Is radical reinvention the key to winning in today´s fast-paced world? Judging by the results of some of the world´s best-performing companies, no. Building on a multiyear study of more than two hundred companies, Zook and Allen show how some of the world´s best-known firms combine a core differentiation model with speed, adaptability and simplicity to land them at the top for long periods of time. These firms include: Apple, IKEA, NIKE and Tetra Pak.