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Senest opdateret 9. juni

Af B. Joseph Pine, James H. Gilmore

fra 1999 på forlaget Harvard Business Press

ISBN: 08-7584-819-2

pris: 140 kr – stand: ★★★★★

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.