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Senest opdateret 3. juni

Af Joep Cornelissen

fra 2011-04-06 på forlaget SAGE Publications

ISBN: 08-5702-243-1

pris: 60 kr – stand: ★★★

Vægt: 512 gram

This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia. 9780857022431