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Senest opdateret 17. maj

Af Martin Christopher, Adrian Payne, David Ballantyne

fra 2002 på forlaget Routledge

ISBN: 07-5064-839-2

pris: 200 kr – stand: ★★★

Vægt: 400 gram

The authors of this text continue to develop their widely known and admired philosophy of relationship marketing. It covers all the stakeholder markets, employees, suppliers, influencers, customers and consumers, in which this relationship is critical.