Se information om den valgte bog

Senest opdateret 1. marts

Af Lars Thøger Christensen m.fl.

fra 2008

pris: 195 kr

Indbinding: Softcover
The field of corporate communications describes the practices organizations use to communicate as coherent corporate b?odies´. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What...