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Senest opdateret 22. august

Af JOHN. CASTLEBERRY TANNER (STEPHEN.), CASTLEBERRY

10. udgave fra 2018-02-06 på forlaget Mc Graw Hill

ISBN: 978-1-260-08477-1

Kategori: Studiebøger

pris: 169 kr – stand: ★★★★★

Vægt: 920 gram

Selling: Building Partnerships 10e, remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth.