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Senest opdateret 10. juni

Af Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen

fra 2000 på forlaget Oxford University Press on Demand

ISBN: 01-9829-779-3

pris: 220 kr – stand: ★★★★★

Vægt: 480 gram

This book challenges current beliefs about organisational identity, reputation, and branding. A highly-talented and diverse team of contributors reveals a wealth of new ideas for discovering the answers to questions troubling contemporary organisations. How does an organisation create a strong reputation? What are the implications of corporate branding on organisational structures and processes? How do organisations discover their identities? This multi-disciplinary text will have broad appeal for both students and practitioners alike.