Senest opdateret 5. marts
fra 1999 på forlaget Harvard Business Press
ISBN: 08-7584-819-2
pris: 100 kr – stand: ★★★★★
Vægt: 600 gram
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
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Titel | Stand | Pris |
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The experience economy | 5 | 110 kr |
The Experience Economy | 6 | 170 kr |
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