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Senest opdateret 4. september

Af Jeanne Liedtka

fra 2011

Kategori: Øvrige

pris: 135 kr

Indbinding: Hardback med smudsomslag<br />Summary: &#039;Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: &#039;design thinking,&#039; or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design&#039;s exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.&#039;