Senest opdateret 1. marts
fra 2009
Kategori: Øvrige
pris: 145 kr
Sideantal: 276
Indbinding: Hardback with d/j
With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in.
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