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Af Roberto Verganti

fra 2009

Kategori: Øvrige

pris: 145 kr

Sideantal: 276
Indbinding: Hardback with d/j
With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in.