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Senest opdateret 14. april

THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India

Af Silverstein, Michael J.; Singhi, Abheek; Liao, Carol; Michael, David

på forlaget Harvard Business Review Press, 2012

pris: 165 kr – stand: ★★★

Sideantal: 314
Indbinding: Hardback with dust jacket
Stand: Fine
Youve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: There will be nearly one billion middle-class c. Youve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: There will be nearly one billion middle-class c

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