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Senest opdateret 14. maj

Af How customers think

fra Harvard Bu

Kategori: Engelsk

pris: 20 kr – stand: ★★★

Sideantal: 2003
Indbinding: xxii, 323 p.
Stand:
1. How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguist