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1. 

   Senest opdateret 26. august

   The Truth about what Customers Really Want

   Af Michael R. Solomon

   1. udgave fra 2009-01-01 på forlaget Prentice Hall

   ISBN: 02-7372-697-8

   pris: 115 kr – stand: ★★★

   Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate low-cost buzz via guerrilla and viral marketing.

   
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2. 

   Senest opdateret 26. august

   Consumer Behaviour

   Af Michael R. Solomon

   4. udgave fra 2010 på forlaget Pearson Education

   Oplag: 1

   ISBN: 02-7371-726-X

   pris: 120 kr – stand: ★★★

   Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.

   
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