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Senest opdateret 2. juli

Af Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren

fra 2021-01-12 på forlaget Oxford University Press, USA

ISBN: 01-9882-925-6

pris: 270 kr – stand: ★★★★★★

Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.