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Senest opdateret 28. april

How Voters Decide - Information Processing in Election Campaigns

Af Richard R. Lau & David P. Redlawsk

fra 2006

Kategori: Øvrige

pris: 175 kr – stand: ★★★★★

Indbinding: Softcover
Review: 'This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally defined.'--Jacket

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