Senest opdateret 2. juli
fra 2021-01-12 på forlaget Oxford University Press, USA
ISBN: 01-9882-925-6
pris: 270 kr – stand: ★★★★★★
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Senest opdateret 2. juli
fra 2022-03-04 på forlaget Pearson
ISBN: 12-9243-715-4
pris: 320 kr – stand: ★★★★★★
For undergraduate courses in corporate finance or financial management. Help students practice and connect to real-world financial decisions Fundamentals of Corporate Finance offers a practical introduction to modern-day core principles, arming students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new data, examples, and exercises, the 5th Edition gives students the opportunity to practice and apply course concepts, while connecting them to the latest financial issues and policy in today’s world of business.
Senest opdateret 2. juli
fra 2019 på forlaget Pearson Education
ISBN: 12-9228-245-2
pris: 220 kr – stand: ★★★★★★
Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.
Senest opdateret 2. juli
fra 2013 på forlaget Samfundslitteratur
ISBN: 9788759316139
pris: 170 kr – stand: ★★★★★
Markedskommunikation handler om al kommunikation mellem aktørerne på et marked. Derfor er der ofte tale om vidtforgrenede processer, hvor budskaber bliver skabt i samarbejdet mellem aktører og sjældent kan styres af én afsender alene. Markedskommunikation i praksis tager udgangspunkt i denne dynamiske kompleksitet og bidrager til en bedre forståelse og håndtering af den – fra det overordnede strategiske niveau til det konkrete operative niveau, fra den spæde idé til det færdige produkt, på tværs af målgrupper, metoder og medier.
Senest opdateret 2. juli
fra 2021 på forlaget Pearson Education
pris: 120 kr – stand: ★★★★★
Anvendt i Makroøkonomi på Aarhus Universitet - HD 1. del
Senest opdateret 3. juli
fra 2013-03-07
ISBN: 02-7379-193-1
pris: 220 kr – stand: ★★
For upper-level undergraduate and first-year MBA courses in managerial and applied economics. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen students' ability to use Excel-a critical skill in today's job market-new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.
Senest opdateret 3. juli
fra 2018 på forlaget Oxford University Press
ISBN: 01-9966-247-9
pris: 220 kr – stand: ★★
Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. Making use of chapter maps and learning objectives to guide students through the complexities of the subject, the author conveys the realities of strategic management through a diverse selection of international and contemporary examples. Strategy in Focus boxes use examples from popular media to show how strategic management issues appear in the headlines we read every day. A longer, integrated Case Example closes every chapter, tying in multiple strategic challenges that affect businesses of all kinds. Review and discussion questions then encourage students to be critical of the material and to evaluate its strengths and weaknesses. Students may extend their learning with additional material available in the online resources. Written by the author, Extension Material is broken up by chapter. Unique Working through Strategy materials give students opportunities to practice essential techniques such as PEST analysis and scenario planning. ONLINE RESOURCES For students: *Internet exercises *Glossary *Extension Material *Working through Strategy *Multiple-choice questions *Additional recommended resources For lecturers: *Test bank *Further case material *Answers to discussion questions *PowerPoint slides *Figures and tables from the book
Senest opdateret 3. juli
2. udgave fra 2020
ISBN: 87-5931-671-3
pris: 220 kr – stand: ★★
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