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Senest opdateret 2. marts

Af John Fiske

2. udgave fra 1990 på forlaget Psychology Press

ISBN: 04-1504-672-6

pris: 70 kr – stand: ★★★★★

Vægt: 250 gram

In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.