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1. 

   Senest opdateret 5. marts

   Taking Brand Initiative

   Af Mary Jo Hatch, Majken Schultz

   fra 2008-03-07 på forlaget John Wiley & Sons

   ISBN: 07-8799-830-3

   pris: 100 kr – stand: ★★★★★

   Vægt: 550 gram

   Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization. Meget få highlights Kan afhentes i Søborg eller sendes.

   
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2. 

   Senest opdateret 5. marts

   Organizational Identity

   Af Mary Jo Hatch, Majken Schultz

   fra 2004 på forlaget Oxford University Press on Demand

   ISBN: 01-9926-947-5

   pris: 120 kr – stand: ★★★★★

   Vægt: 1000 gram

   Presents the works on organizational identity. Ranging from theoretical contributions to empirical studies, the readings in this book address the key issues of organizational identity, and show how these issues have developed through contributions from such diverse fields of study as sociology, psychology, management studies and cultural studies.

   
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