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1. 

   Senest opdateret 14. april

   Marketing Management. 3rd edition

   Af Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; Goodman, Malcolm; Hansen, Torben

   fra 2016 på forlaget Pearson Education, 2016

   pris: 415 kr – stand: ★★★

   Sideantal: 976
   Indbinding: Hardback, large format
   Stand: Near fine
   The classic Marketing Management is an undisputed global best-seller  an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial r. The classic Marketing Management is an undisputed global best-seller  an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial r

   
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2. 

   Senest opdateret 17. maj

   Marketing management (2nd Edition, 2012)

   Af Kotler, Philip - Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

   fra 2012 på forlaget Pearson

   Kategori: Øvrige

   pris: 170 kr

   Sideantal: xxv+1022
   Sprog: Engelsk Indbinding: Hardback. Tilstand: Pænt eksemplar, dog med gennemgående fugtskjold

   
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3. 

   Senest opdateret 14. april

   Marketing Management: Analysis, Planning, Implementation and Control (Prentice-Hall series in marketing)

   Af Kotler, Philip

   på forlaget Pearson Education (US), 1993

   pris: 195 kr – stand: ★★★

   Sideantal: 801
   Indbinding: Softcover
   Stand: Very good
   This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the i. This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the i

   
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