Senest opdateret 5. marts
fra 2008-03-07 på forlaget John Wiley & Sons
ISBN: 07-8799-830-3
pris: 100 kr – stand: ★★★★★
Vægt: 550 gram
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization. Meget få highlights Kan afhentes i Søborg eller sendes.
Senest opdateret 5. marts
fra 2004 på forlaget Oxford University Press on Demand
ISBN: 01-9926-947-5
pris: 120 kr – stand: ★★★★★
Vægt: 1000 gram
Presents the works on organizational identity. Ranging from theoretical contributions to empirical studies, the readings in this book address the key issues of organizational identity, and show how these issues have developed through contributions from such diverse fields of study as sociology, psychology, management studies and cultural studies.
Senest opdateret 27. marts
fra 2000 på forlaget Oxford University Press
Kategori: Øvrige
pris: 145 kr – stand: ★★★★★
Sideantal: 292
Indbinding: Softcover
Senest opdateret 21. marts
fra 2010 på Abstrakt Forlag
ISBN: 9788279350187
Kategori: Øvrige
pris: 130 kr – stand: ★★★★★
Sideantal: 420
Indbinding: HF
8. opplag
Senest opdateret 28. januar
fra 2006 på forlaget Oxford University Press
ISBN: 0-19-926021-4
Kategori: Organisation
pris: 55 kr – stand: ★★★
Vægt: 750 gram
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Senest opdateret 22. marts
fra 1997 på forlaget Oxford University Press
Kategori: Øvrige
pris: 155 kr
Sideantal: 388
Indbinding: HF
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